Sales Force Tools
These days people tend to think of sales force tools as being on line tools, but the overwhelming amount of
sales are still made off line on the street and in the mall.
A good sales campaign should take into account where the majority of sales are expected to come from - on or off
line - and focus the sales force tools in that direction without ignoring the other aspect either.
It helps to have a list of all the sales force tools in order to choose which ones best suit the campaign you
want to run
In fact, sales force tools are not only promotional tools. Sales force tools also encompass methods of recording
sales and even mobile phones or computers for placing the orders the sales force receives. This gives an idea of
the depth of the term 'sales force tools'.
However, we will concentrate on promotional sales force tools on this web page. First, a list of ten of the best
off line promotional sales first tools:
1] newspaper adverts: this includes block ads, classifieds and personals
2] shop windows and supermarket notice boards: put a postcard-size ad in the newsagent's window and on the
supermarket's notice board
3] radio: does not have to be expensive, ask and thou shalt receive
4] TV: OK, this is out of the reach of many people, but make sure you have asked before you write it off
5] sign-written-vehicles: a very effective selling technique. Have the sign written on transparent vinyl so you
can change it
6] free-ads magazines and newspapers: why not? It is free
7] posters and fliers: put up posters and give the newsagent a thousand fliers to insert in the newspapers
8] give-aways and promotional gifts: keep your name in front of the eyes of prospective customers with gifts
like calendars, pencil sharpeners, pens, etc.
9] competitions: run a competition in the local paper and give a prize
10] press releases: another free way of telling the community what you are up to
And a list of the ten best on line sales force tools:
1] articles: write useful articles about your products and post them to databases which are read by people who
may need your product
2] sig file: add a signature file with a link to your web site at the end of every email you send and every post
3] RSS: allow other webmasters to feature your articles by providing an RSS feed for them
4] blog: find blogs that are relevant to your products and interact with them but do not spam or be pushy
5] classifieds: on line classifieds can be relevant for some products
6] PPC: pay-per-click advertising is a very effective way of advertising, if you know how to use it otherwise it
is an expensive waste of time
7] web sites: if you are selling on line, you should have at least one web site. Some people say it is not
necessary, but I do not believe them
8] ebooks and free reports: write on the subject that your product has to do with and give it away with your
links embedded in it
9] links: exchange links to your site with non-competitive, but complementary websites
10] list: build lists of happy customers and email them about your latest offers.
These lists of sales force tools are not exhaustive and are not in any special order because your selection of
which sales force tools to use for a campaign could vary depending on the product you are promoting.
by +Owen Jones